Illustration Genres

1. Bring yourself up to speed…

Produce and illustration a ‘Timetoast’ timeline that explores key events, technologies, artists, illustrations, purposes, and audiences (challenge – if you can; try to determine some target markets) that spans from the invention of the Gutenberg Press in 1452 right up until the present day.

You can find my Timetoast here.


2. The Genres (Where illustrators work)

The following list identifies a selective range of genres that exist today. Try to research as much as you can about each of the illustration genres identified. Find examples of outcomes associated with the genre that are appealing to you.

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Publishing is when you work on preparing and issuing books, journals, and other materials to be sold.

Merchandising is when you promote the sale of goods, especially by their presentation in retail outlets. It can also be branded products used to promote something within popular culture, such as a fictional character, film, book, etc.

Concept art is a form of illustration that is used to convey an ideas for films, video games, animation, comic books and other media before it is finalised and used in a finished product.

Editorial is

Advertising is

Design and Packaging is


3. Interpretive vs. Technical  

Illustration can be categorized as either Interpretive: where the illustrators task is to interpret the meaning of a given text, or Technical where the aim is to show how things work or operate. The genres can be categorized as Interpretive, technical (or both). Using what you have discovered about the genres of Illustration – try to classify each of the genres

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